Renovation of Reno’s Basement + Rawbry


It’s almost the anniversary of Reno’s new marketplace known as The Basement, the perfect setting for coffee-loving hipsters, visitors, and regular ol’ residents alike.


The Basement is located in the old historic post office in Downtown Reno, and is rightfully named, since it’s a lower level substructure, welcoming anyone interested in uncovering its secret shops and intriguing design features.
Varying from barber to tasty taco shop, the shops in The Basement are all health and lifestyle based.

The Basement ~ History

Originally built in 1933, Reno’s downtown Post Office was recently acquired by the Carter Brothers with grand plans to renovate the entire building. To help bring their dreams to life and continuing with the revitalization of downtown Reno, they hired the brilliantly talented Brianna, owner of Rawbry, to conceptualize and design a new space.


Now, The Basement harbors 15 vendors, including the modern design store, West Elm – the anchor tenant upstairs.

Photos of West Elm:


“We are setting the bar as Reno grows – offering a market place that is more progressive, geared towards the millennial (but not exclusively) as a common core for Downtown Reno,” says Brianna.

While it was very important that we preserved the integrity of building, we also wanted to incorporate new features by inviting local artisans to add a touch of whimsy to The Basement with: lights, tables and many other (may I say epic) design features.


But not all went perfectly as planned. Renovations were quite tricky to navigate, as the post office is registered on the historic registry – which is just a fancy way of saying that there are specific requirements that must be adhered to in order to preserve the integrity of the historical building. Brianna received help from Dr. Alicia Barber, who helped curate this cool wall concept (below) and find the right photos, while Brianna’s team installed it.

The Basement: Before and After

We hope you’ll enjoy more interesting before and after photos of The Basement design project (and don’t forget to comment below with any thoughts!)



Thank you Brianna for joining us on the blog!

Brianna is the owner of Rawbry – living healthy and more from the creative side – a lot of her clients in NY were cold press juice – she saw a hole in the market to do more attitude and edginess – with a design background with a business – location in the Basement and plans for growth in 2017 with new locations and wholesaling.

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